Archive for the ‘Trends’ Category

Social Media Boom

Posted: September 16, 2011 in Digital, Social Media, Trends, Uncategorized

What a year we’re having in the world of social media, after reaching 500 million users in July last year Facebook now has over 750 million active users (1 in 13 people on earth!), its own currency (Facebook credits) , website content available in over 70 languages and an Academy Award nominated film about the creation which to date has grossed $224,920,315.  Not bad for a 27 year old computer programmer from New York!

Twitter is also hot on the heels with over 175 million users and a recent record breaking twitter  flurry which saw 8,868 tweets sent per second, after Beyoncé Knowles showed off her bump during a performance at the MTV Music Video Awards.

So this week I thought we’d look at the demographics of Facebook and Twitter and a few interesting facts.

To give you a bit of an idea of the scale of social media check out this short video

The graphs below give some insight into Facebook and Twitter users, showing that nearly half of all Facebook users login everyday whereas just over a quarter login to Twitter on a daily basis.

It’s also interesting to note that 67% of people on Twitter follow a brand (that they will purchase) in comparison to only 51% on Facebook, yet on Facebook 40% of all people follow a brand in comparison to Twitter’s 25%.

To wow you even more this Friday, we’ve pulled together some interesting Facebook facts and figures for you to mull over:

•The average user has 130 friends.

•People spend over 700 billion minutes per month on Facebook.

•There are over 900 million objects that people interact with (pages, groups, events and community pages).

•About 70% of Facebook users are outside the United States.

•People on Facebook install 20 million applications every day.

•There are more than 250 million active users currently accessing Facebook through their mobile devices, and people that use Facebook on their mobile devices are twice as active on Facebook than non-mobile users.

28% of people check Facebook on their Smartphone’s before getting out of bed.

•The 35+ demographic now represents more than the entire database.

•The 18-24 demographic grew the fastest (74%) in one year.

Liking ‘Drugs’ is up 1131% this year.

•Facebook was the most searched term for the second year running, accounting for 2.11% of searches in the USA.

57% of users talk to people more online than they do in real life.

48% of young Americans said they find out about news through Facebook.

•A record breaking 750 million photos were uploaded onto Facebook over New Year’s weekend.

In 20 minutes on Facebook:

Some pretty staggering facts I’m sure you’ll agree!

Happy Friday!

This week we’re going to look at digital consumer engagement and how brands are engaging more and more with the consumer using Facebook connect.

With social media strategies becoming more complex we are seeing more and more customised videos which you can share with your friends and personalised apps using  Facebook connect functionality. There are queries about Facebook privacy but seeing yourself and your friends feature in ads is always appealing

Trip your face experience from Hotels.com

This new campaign from Hotels.com is really fun and quirky. They’ve created this rich customisable content experience called ‘Trip Your Face‘. Using the Elf yourself concept they’ve created 3 of ‘The Hangover’ type scenario where you wake up in hotel room in either New York, Las Vegas or Paris and have to play a video to see what you got up to last night.

Tripyourface.com

Mini Maps

Mini France has just launched a Social / Google Maps mash-up advergame called ‘Mini Maps‘. It’s a Facebook app that lets you customise a virtual MINI and then challenge Facebook friends to time trials around the world through a Google Maps mash-up, which basically has you racing your friends over satellite images of your favourite locations.

Nike and Graffiti challenge

This is a really nice campaign Nike Amsterdam created, to help youngsters get back into running. They launched the Nike+ mobile app in conjunction with a very cool Facebook app. But they also wanted people to connect offline and created the Nike run club and carried out Guerrilla and experiential marketing.

After identifying that youngsters think running is boring, Nike set out to make it a little more fun and socially rewarding. So they created a campaign called Nike Take Mokum, a social challenge that lets runners draw creative running routes over satellite maps through a Facebook app, before sending out challenges to friends to help complete them in the real world, through the Nike+ running app.

True Blood immortalise yourself

HBO have launched their latest digital campaign for season 4 of True Blood, creating a Facebook app called “Immortalize Yourself” that plays out a unique, customised video featuring you and your friends… You can choose who features in it, or let it pick randomly from your profile…

Although the Facebook connect functionality used here isn’t new it’s pretty well executed in this app.

Desperado Youtube take over

This final one I’ve included as I thought it was one of the best Youtube takeovers I’ve seen in a while, but also because fitting with the theme of this weeks post, integrates Facebook connect functionality as part of the experience.

The Youtube takeover for beer brand Desperados is different to most. It allows you to interact with the story with the slider but also socialises the whole of the expereince as brings your Facebook friends into the party by pulling photos in

Experience the take over

Happy Friday!

Lettie

Hi All
For this Friday email we are looking at a few pop culture things which caught me eye.
Graffiti around the world
Red Bull street view art, this is linked directly into Google Maps

Graffiti for a cause
Staying with the Graffiti theme, here is a video from a pop culture magazine which has it’s own TV channel online. This clip shows an artist, Faith 47 painting wine tanks in South Africa in order to promote fair trade.
Nike’s latest videos

A sports brand that crosses into pop culture really well, here is Nike’s latest ad. There are a few in the series, focusing on different target markets e.g. Woman. The videos Nike make you want to go out and conquer the world.

Riot police trend alert

Does anyone else notice that riots and riot police have been a hot theme for the music industry for some time now. So what’s the big attraction to revolution? Stylists just looking for a hook or is there another agenda that’s being pushed here? Was this theme a prelude to the student demonstrations in the UK last year and the uprisings in the Middle East this year – or in some way a catalyst for the intensification of revolutionary activity. The conspiracy theorists have their views, which you can choose to subscribe to or not, but why all the military gear? Is anarchy cool again? Is punk set to be making a comeback? Bring back the Sex Pistols? Is it art imitating reality – or dictating a response to your supposed reality. Sex and guns?! Here is the Take that video from the Brit Awards –http://www.youtube.com/watch?v=IoXuOUKpCtU

Lady Gaga

I can’t get away without a reference to Lady Gaga – this 8 minute video she released on youtube was one of the most viewed ever and she is now the most talked about entertainer in the work according to CNN. http://www.youtube.com/ladygagaofficial#p/f/1/niqrrmev4mA (ignore the ad at the start of the video) NB: I have linked this to her official youtube channel so you can see how many other uploads there are in the road to building her image, starting from 2 years ago.

Here is the interview with CNN where she talks about being a master of the Art of Fame and the discusses sociology of fame. http://www.youtube.com/watch?v=SBk22UhcJIo

 

What it is worth to fit in with the fashion trend of big headphones?

My headphones broke this week so I am now considering whether to go white and clearly apple to go with my iPod (do I want people to know it’s an iPod?), or inner ear buds cause they are convenient and don’t fall out while still showing you like good sound. Or do I go the whole hog and have headphones so that I look like a muso? Clever marketing ploy? Want to look like you instantly look like you know about music.

TED talk on Pop culture in the Arab world

I thought this might be interesting with the spotlight thrown by Egypt onto the Arab world.

Iconic brands

What makes a brand iconic? Tapping into a culture, being anti-establishment, being instantly recognizable? Just a few thoughts on what it takes.
Have a great weekend
Nicola
Hi All
For the first Friday email of 2011, it’s a time to plan ahead, make resolutions and anticipate the big ‘things‘ of 2011.
Need business ideas or inspiration for 2011? Read on
Eleven for 2011: The social media trends coming your way
Some more insights into trends for 2011
Email Marketing 2011 and the state of mobile
The definition of email and the differentiation between sms, email and facebook messages is blurring.
Technology treats for 2011
Top 5 technology trends according to The Telegraph

Some fun New Year’s resolutions stats

Did you know, 30% of resolutions are broken within the first week and the most popular one is ‘Drink less alcohol’. 

And for the girls, here are the fashion trends coming up
It’s all about subtle consumption and obvious quality, all still influenced by the economic climate.
http://www.fashionising.com/trends/b–fashion-trends-2011-4329.html
Happy 2011!