Archive for the ‘Easter’ Category

Hi Everyone

It’s the end of this short Easter week so I thought I would share with you some digital ideas, some which have  a festive nod to Easter. This is my first post to so hope you enjoy 🙂

Goo who Dares Wins

Keeping with the endearing cheeky persona of the Creme egg, Cadbury has launched a Creme Egg mobile gaming app that encourages users to carry out dares in the run-up to Easter. The free app supports Cadbury’s multimillion-pound ‘Goo Dares Wins’ campaign, part of its ‘Spots V Stripes London 2012’ initiative.

Dares include using Creme Egg fondant as a facemask, crushing a Creme Egg between the toes, and spelling out the word “goo” with the fondant.  It also has a nice social networking element as allows users to upload photos and videos of themselves carrying out the dares.

http://www.brandrepublic.com/news/1065275/Cadbury-dares-public-new-Creme-Egg-mobile-app/?DCMP=ILC-SEARCH

Slightly off the digital trend but Cadbury have also teamed up with the National Trust and are doing an Easter Egg Trail round national parks with is a nice way of getting people to engage with the brand.

http://www.eastereggtrails.com/

Orange predict a chick

In the run up to easter Orange was running a really cool little campaign called Predict-A-Chick on The FEED. It streamed the live hatching of 17 numbered chicken eggs. You could make your predications and then watch the action live via a number of camera streams. Cute!

You can watch the video here:

http://www.youtube.com/watch?v=DK8724fwsFA&feature=player_embedded#at=28

http://thefeed.orange.co.uk/2011/4/11/predict-chick/

Magnum Pleasure hunt

Keeping on the Easter chocolate theme next I want to share with you the latest global Magnum campaign which I think is brilliant.  It’s to launch the all new Magnum Temptation Hazelnut ice-cream. To do that, they’ve created an Advergame called “Magnum Pleasure Hunt Across The Internet”

It takes you across 2o well known sites chasing Bon Bons, the special ingredient in the Magnum Temptation Hazelnut ice-cream. The idea is to capture all 100 Bon Bons as you join the Magnum Pleasure Hunt Across The Internet, its not easy, but it can be done!

http://pleasurehunt.mymagnum.com/

M&M’s internet Invasion game

M&M’s are doing something a little different over in Denmark, utilising Bookmarklets to help turn every website in the world, into part of the M&M’s “Space Heroes” internet invasion game. This style of creative strategy has been hotting up of late, with brands delivering interactive experiences accessible on any website.


The two final things that I want to share aren’t Easter or Chocolate related but I think are pretty cool. The first is a pretty good execution and the second a great idea:

Desperdao Youtube takeover

Here is one of the best YouTube takeovers I’ve seen in a while, and potentially the first one to integrate the Facebook Connect functionality as part of the experience. (happy to be corrected here!)

The YouTube campaign for beer brand Desperados is different to most, by letting you interact with the story as it unfolds (dragging the sound sliders .etc), instead of the 99% that just break up the YouTube interface in various ways.

http://vimeo.com/22188920

BMW Iphone app

And to finish with I leave you with something pretty cool that I saw BMW were doing:

BMW is introducing a new iPhone app to help potential owners determine if an electric vehicle fits their lifestyle.

http://rumors.automobilemag.com/bmw-app-lets-decide-ev-41385.html

Happy Friday

Lettie