Archive for the ‘Cars’ Category

Hi Everyone

It’s the end of this short Easter week so I thought I would share with you some digital ideas, some which have ¬†a festive nod to Easter. This is my first post to so hope you enjoy ūüôā

Goo who Dares Wins

Keeping with the endearing cheeky persona of the Creme egg, Cadbury has launched a Creme Egg mobile gaming app that encourages users to carry out dares in the run-up to Easter.¬†The free app supports Cadbury’s multimillion-pound ‘Goo Dares Wins’ campaign, part of its ‘Spots V Stripes London 2012’ initiative.

Dares include using Creme Egg fondant as a facemask, crushing a Creme Egg between the toes, and spelling out the word “goo” with the fondant. ¬†It also has a nice social networking element as allows users to upload photos and videos of themselves carrying out the dares.

http://www.brandrepublic.com/news/1065275/Cadbury-dares-public-new-Creme-Egg-mobile-app/?DCMP=ILC-SEARCH

Slightly off the digital trend but Cadbury have also teamed up with the National Trust and are doing an Easter Egg Trail round national parks with is a nice way of getting people to engage with the brand.

http://www.eastereggtrails.com/

Orange predict a chick

In the run up to easter Orange was running a really cool little campaign called Predict-A-Chick on The FEED. It streamed the live hatching of 17 numbered chicken eggs. You could make your predications and then watch the action live via a number of camera streams. Cute!

You can watch the video here:

http://www.youtube.com/watch?v=DK8724fwsFA&feature=player_embedded#at=28

http://thefeed.orange.co.uk/2011/4/11/predict-chick/

Magnum Pleasure hunt

Keeping on the Easter chocolate theme next I want to share with you the latest global Magnum campaign which I think is brilliant. ¬†It’s to launch the all new Magnum Temptation Hazelnut ice-cream. To do that, they‚Äôve created an Advergame called ‚ÄúMagnum Pleasure Hunt Across The Internet‚ÄĚ

It takes you across 2o well known sites chasing Bon Bons, the special ingredient in the Magnum Temptation Hazelnut ice-cream. The idea is to capture all 100 Bon Bons as you join the Magnum Pleasure Hunt Across The Internet, its not easy, but it can be done!

http://pleasurehunt.mymagnum.com/

M&M’s internet Invasion game

M&M‚Äôs are doing something a little different over in Denmark, utilising Bookmarklets to help turn every website in the world, into part of the M&M‚Äôs ‚ÄúSpace Heroes‚ÄĚ internet invasion game. This style of creative strategy has been hotting up of late, with brands delivering interactive¬†experiences¬†accessible¬†on¬†any website.


The two final things that I want to share aren’t Easter or Chocolate related but I think are pretty cool. The first is a pretty good execution and the second a great idea:

Desperdao Youtube takeover

Here is one of the best YouTube takeovers I’ve seen in a while, and potentially the first one to integrate the Facebook Connect functionality as part of the experience. (happy to be corrected here!)

The YouTube campaign for beer brand Desperados is different to most, by letting you interact with the story as it unfolds (dragging the sound sliders .etc), instead of the 99% that just break up the YouTube interface in various ways.

http://vimeo.com/22188920

BMW Iphone app

And to finish with I leave you with something pretty cool that I saw BMW were doing:

BMW is introducing a new iPhone app to help potential owners determine if an electric vehicle fits their lifestyle.

http://rumors.automobilemag.com/bmw-app-lets-decide-ev-41385.html

Happy Friday

Lettie

Hi Everyone

I thought it might be nice to have a look at the April Fools day ads from this year. April the 1st is the opportunity for serious brands to have a little fun¬†and break away from their usual tone ūüôā

The earliest recorded association between April 1 and foolishness can be found in Chaucer’s Canterbury Tales (1392). Many writers suggest that the restoration of January 1 as New Year’s Day in the 16th century was responsible for the creation of the holiday, but this theory does not explain earlier references.

What some brands did:

Heineken

Prank with bicycle baskets in Amsterdam –¬†plastic Heineken crates were used to replace existing crates on peoples’ bikes around the city. Leading to a few confused expressions when the cyclist returned to find the bright green boxes instead of their usual ones. ¬†

http://www.cherryflava.com/cherryflava/2011/04/heineken-april-1st-2011.html

 

 

 

 

 

Paint your house

Forbes initially thought this was an April Fools joke, turns out it’s real and has been so succesful that Adzookie have had 7,000 people applying to have their house painted.

http://http://blogs.forbes.com/jeffbercovici/2011/04/08/from-april-fools-joke-to-mobile-advertising-reality/

 

 

 

 

 

 

 

Gmail

They launched Gmail motion, where instead of using your mouse and keyboard, you use hand and body signals to control the computer and write an email. It was all backed up with great logic by a movement specialist and paralanguage expert.

http://mail.google.com/mail/help/motion.html

 

 

 

 

 

Virgin

Virgin Travel told¬†people that Richard Branson had bought Pluto and was planning on having it reinstated as a planet once¬†a specially created¬†‘deep space¬†vehicle’¬†had increased¬†the¬†body mass by harnessing space debris and asteroids and dragging them into Pluto’s gravitational field.

http://www.virgin.com/travel/news/branson-buys-pluto-reinstates-as-planet/

 

 

 

 

 

 

BMW

Based around the Royal Wedding, BMW created an ad announcing the BMW M3 Royal Edition, available¬†in three royal colours and embossed with special ‘Will’ emplem.

http://www.nickburcher.com/2011/04/bmw-april-fools-day-2011-royal-edition.html

 

 

 

 

 

 

 

Artline Twitter pen

Here is a pen which senses what you are writing and uploads it straight to you twitter feed- quite a good idea actually!

http://www.campaignbrief.com/2011/04/artline-releases-april-fools-d.html

 

 

 

 

 

 

 

 

 

Brand Republic

Pigeons to be used for consumer targeting, the idea was that they would be tagged with GPS technology and would be used to deliver personal messages

http://www.brandrepublic.com/News/895382/Pigeons-used-directly-target-consumers/

 

 

 

IKEA

The brand created a video and print ad for a dog stool which allows your family pet to join you at the table.

http://www.youtube.com/watch?v=BGPIszdcCcc&feature=player_embedded

 

 

 

 

 

 

Groupon

The company were selling tickets to the Royal Wedding including entrance to the afterparty, rice for throwing and a complementary tour with HRH Prince Philip.

http://www.groupon.co.uk/deals/national-deal/royalwedding/280861

Hi Everyone

The theme for this week is playing with ‘light and screens’.

Lexus projection mapping

I have been inspired by a lot of projection mapping this week and this is a car example that was money well spent

http://thehiddenpersuader-english.blogspot.com/2011/03/lexus-3d-projection.html

 

Adidas projection mapping
This is an amazing example by Adidas, they have really brought the brand into the show as opposed to just showing off ‘cool’ techniques.
Hot wheels 3D in Sydney
Another digital mapping example. Australia is apparently the lead when it comes to this and you can see why here…
3D iAd
Making your iPhone 3D, this is such a simple device, think it’s really clever!
TV ad targeting

Click below to read the article on Media Week.

http://community.brandrepublic.com/blogs/planetblog/archive/2011/03/24/the-advent-of-tv-ad-targeting.aspx

Facial recognition for the iPad

Here is a ‘Magic Mirror’ augmented reality app. A fun idea but it could also be harnessed by brands for targeting female/male audiences, remembering users and delivering personalised content etc.

http://www.digitalbuzzblog.com/magic-mirror-augmented-reality-app-for-ipad-2/

Tweet mirror in a clothes store

This is really useful, sent photos of yourself in different outfits to your friends to help you decide which clothes to buy

Happy Friday

Nicola

Hi Everyone

It’s Friday again and this week I have some iPad, iPod, augmented reality and app ideas to share with you.

iPad vs Kindle vs e-readers

This is an interesting article, with some insightful graphs,  talking about how people use, purchase and enjoy content on iPads, Kindles and e-readers. With the launch of the iPad 2 I thought this was well worth the read.

http://www.brandrepublic.com/bulletin/brandrepublicnewsbulletin/article/1058880/how-uk-consumers-purchase-use-enjoy-content-ipads-kindles-e-readers/

iPad Apps for restaurants

I have seen a few iPads being used in-store and found it particularly useful when I was in an ‘All Saints’ store and could browse their selection on the iPad without having to dig through the rails. But here is an interesting idea for restaurants. Chicago Cut are using an iPad to give people in-depth information on the wine list and what you may want to eat with it. I think they could do a lot more with the visuals on the app as watching a guy talking is a little dull, but the idea appeals to the geek in me.

Ralph Lauren iPad app
The app allows users to interact with world-class athletes on screen by tilting, rotating, flipping and tapping the iPad to manipulate different movements, environments and colours. It showcases the different items from the new RLX line and seems appropriate as the collection was created to answer the demand for high-performance outfitting.
Speed date with SLK
Mercedes US have launched an interactive campaign utilising social media, you choose your own adventure type of interactive movie, where you are treated to a test drive by a fictitious Californian called Ksenia Lauren. Throughout the test drive, the story unfolds differently depending on the choices you make after being prompted at various points. You are also offered a chance to become her Facebook friend, you will then be updated as the campaign unfolds.
Fallen angels from Axe
I saw the iPhone app for the Axe angel campaign but didn’t think it was very engaging. However, follow the link below to see what they did at Victoria station which is much better.
iPhone app if you haven’t seen it – http://www.appfreakblog.com/axe-excite-fallen-angels-

Nissan iAd

Love this iAd for the Nissan Juke! It’s a great demo as well, which is fun to watch even on its own. The iAd is informative but interactive as you choose your own¬†adventure style experience while entering the ‚ÄúMission: Donuts‚ÄĚ challenge to win a Nissan Juke.

http://www.digitalbuzzblog.com/nissan-juke-iad-demo-experience/

Augmented reality Ford installations in shopping malls
Interactive but also educational
Amazon launches a new campaign against the iPad
This is quite an American ad but it’s interesting to see the¬†aggressive¬†new campaign from Kindle. They are directly targeting iPad saying that you can’t read them in direct sunlight.

VW virtual test drive

VW have introduced a new iPhone app that aims to demonstrate to prospective customers some of the company’s newer technologies.¬†To use the app, you hold the iPhone above a VW ad in a magazine or newspaper with a road printed on it. Following the curve of the road with the phone shows how some of the car’s safety features respond to real-world driving conditions.¬†The app allows users to switch between modes. For example, in the Adaptive Lights mode, the headlights on your virtual VW will follow the curve of the road. In Lane Assist mode, the phone vibrates when your car gets too close to the edge of the virtual road. There’s also an Adaptive Cruise Control mode, which puts a second virtual car in front of your VW and keeps them an equal distance apart as you move across the page.

Happy ‘Red Nose Day’.

Nicola

Hi All

With the recent DMA awards, I  have decided to look at DM this week, but have thrown in some crazy/impossible ideas in there for fun!

Flipbook parkour

Taking something cool and making it even cooler!

http://www.youtube.com/watch?v=1uugzASseSs

Unboxing

Remember the unboxing trend, where people were posting videos of unboxing their new purchases online. Well here is as ad which someone did playing on the trend.

http://www.youtube.com/watch?v=QQlzX7EyIwU

ÔĽŅÔĽŅÔĽŅÔĽŅ

DMA Award

Here is the DMA Grand Prix winner. It was a DM pack with 3D glasses which were then to be used to watch the English rugby team playing in Twickenham, live in various cinemas as part of a campaign for O2.

http://www.dmaawards.org.uk/content/NGrandPrix.asp?y=2010

 

Here are some other interesting examples

Below is for a credit card councelling society.

The coffee calendar below was a mailing with a white box¬†and a seemingly blank calendar. The content becomes visible only after coffee powder is spread over the pages and sticks to the glue-print. Visuals and copy appear ‚Äď coffee secrets: strange facts, usages and effects.

Here is a DM pack sent out as part of¬†a BMW M3 campaign entitled ‘What metal dreams of becoming’. It contained test tubes with lead filings, shake the filings over the silver square in the centre of the box and they will be pulled into a ‘M3’ by the hidden magnet.

Two Annesty International direct mail examples to raise money.

This cardtalk actually works, it plays a speaking voice but no music. Could be a fun idea for something.

This is ancient but I still like it! Haagen-Dazs created flavoured stamps which allow you to taste their new flavours.

 

Have a lovely weekend,

Nicola

 

P.S. Following up on my last post about foursquare

Starbucks give away 500 $40 gift cards, at random, to customers who checked-in on Foursquare yesterday for their 40th anniversary.

11 February 2011 – travel

Posted: March 4, 2011 in Advertising, Cars

Hi All

The theme for this week is travel, I rebelled against the the more obvious theme of red and pink hearts!
Happy Christmas
Here is a lovely heartwarming guerilla campaign for customers who flew on Christmas eve
Chrysler ad – from Detroit
Following on from the Superbowl ads from last week, this is a Chrysler ad which focuses on where it’s from to tell you what the car is. The car is built in Detroit and it uses this message in an emotional way to sell the car. ¬†They also use anti-auto art in the ad,featured and explained in the article here.
Chapter 2 of the BMW movies talking about ‘The future of travel’ is here
Another BMW innovation – paying with your key
Buy train and plane tickets in the car and check in with your key.
Nike Plus Tusaki race
Join runners accross the world, race across the world.¬†A global campaign born from the ancient Japanese sport of Ekiden, a popular winter relay whereby teams run over long distances and hand over leadership with the exchange of a sash or ‘tasuki‘.
If you have dealt with bad customer service lately, this is immensely satisfying
This may be a slightly tenuous link to the theme, but technically the container box has traveled and more importantly I think this is a customer service prank for anyone who has ever had bad customer service.
Have a lovely weekend
Nicola
Hi All
This past monday was Blue Monday, apparently the most depressing day of the year. I have therefore decided to make this emailaround fun, entertaining ads/videos, the kind of ones which have gone viral.
Just in case you were wondering, there is no formula!
Captain Morgan
The Captain introduces his workout targeting every muscle group in one movement!
Agency campaign parody based around a girl’s birthday party
This went round our office – gave me goosebumps at the end – very cute
Dinasaurs chasing kids
Very well done!


Ever wondered how those High School musical dance scenes started
Worth a giggle and had people imitating it


ABC News talks about the Orabrush viral campaign
What is that? Watch and find out…


Japanese VW ad that went viral
Being in another language I have very little idea about what is being said, but the general idea doesn’t need translation


Cute cat viral videos
The videos behind IKEAs ad, what goes into herding 100 cats around the IKEA store? These videos were released along with the TV ad in an attempt to make them go viral. Good if you like cats.
Scroll to the bottom of the page below.
Have a lovely weekend!

Nicola