15 April 2011 – April Fools ads

Posted: April 15, 2011 in Advertising, Cars, Technology

Hi Everyone

I thought it might be nice to have a look at the April Fools day ads from this year. April the 1st is the opportunity for serious brands to have a little fun and break away from their usual tone 🙂

The earliest recorded association between April 1 and foolishness can be found in Chaucer’s Canterbury Tales (1392). Many writers suggest that the restoration of January 1 as New Year’s Day in the 16th century was responsible for the creation of the holiday, but this theory does not explain earlier references.

What some brands did:

Heineken

Prank with bicycle baskets in Amsterdam – plastic Heineken crates were used to replace existing crates on peoples’ bikes around the city. Leading to a few confused expressions when the cyclist returned to find the bright green boxes instead of their usual ones.  

http://www.cherryflava.com/cherryflava/2011/04/heineken-april-1st-2011.html

 

 

 

 

 

Paint your house

Forbes initially thought this was an April Fools joke, turns out it’s real and has been so succesful that Adzookie have had 7,000 people applying to have their house painted.

http://http://blogs.forbes.com/jeffbercovici/2011/04/08/from-april-fools-joke-to-mobile-advertising-reality/

 

 

 

 

 

 

 

Gmail

They launched Gmail motion, where instead of using your mouse and keyboard, you use hand and body signals to control the computer and write an email. It was all backed up with great logic by a movement specialist and paralanguage expert.

http://mail.google.com/mail/help/motion.html

 

 

 

 

 

Virgin

Virgin Travel told people that Richard Branson had bought Pluto and was planning on having it reinstated as a planet once a specially created ‘deep space vehicle’ had increased the body mass by harnessing space debris and asteroids and dragging them into Pluto’s gravitational field.

http://www.virgin.com/travel/news/branson-buys-pluto-reinstates-as-planet/

 

 

 

 

 

 

BMW

Based around the Royal Wedding, BMW created an ad announcing the BMW M3 Royal Edition, available in three royal colours and embossed with special ‘Will’ emplem.

http://www.nickburcher.com/2011/04/bmw-april-fools-day-2011-royal-edition.html

 

 

 

 

 

 

 

Artline Twitter pen

Here is a pen which senses what you are writing and uploads it straight to you twitter feed- quite a good idea actually!

http://www.campaignbrief.com/2011/04/artline-releases-april-fools-d.html

 

 

 

 

 

 

 

 

 

Brand Republic

Pigeons to be used for consumer targeting, the idea was that they would be tagged with GPS technology and would be used to deliver personal messages

http://www.brandrepublic.com/News/895382/Pigeons-used-directly-target-consumers/

 

 

 

IKEA

The brand created a video and print ad for a dog stool which allows your family pet to join you at the table.

http://www.youtube.com/watch?v=BGPIszdcCcc&feature=player_embedded

 

 

 

 

 

 

Groupon

The company were selling tickets to the Royal Wedding including entrance to the afterparty, rice for throwing and a complementary tour with HRH Prince Philip.

http://www.groupon.co.uk/deals/national-deal/royalwedding/280861

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