It’s Friday again and this week I have some iPad, iPod, augmented reality and app ideas to share with you.
iPad vs Kindle vs e-readers
This is an interesting article, with some insightful graphs, talking about how people use, purchase and enjoy content on iPads, Kindles and e-readers. With the launch of the iPad 2 I thought this was well worth the read.
iPad Apps for restaurants
I have seen a few iPads being used in-store and found it particularly useful when I was in an ‘All Saints’ store and could browse their selection on the iPad without having to dig through the rails. But here is an interesting idea for restaurants. Chicago Cut are using an iPad to give people in-depth information on the wine list and what you may want to eat with it. I think they could do a lot more with the visuals on the app as watching a guy talking is a little dull, but the idea appeals to the geek in me.
Love this iAd for the Nissan Juke! It’s a great demo as well, which is fun to watch even on its own. The iAd is informative but interactive as you choose your own adventure style experience while entering the “Mission: Donuts” challenge to win a Nissan Juke.
VW virtual test drive
VW have introduced a new iPhone app that aims to demonstrate to prospective customers some of the company’s newer technologies. To use the app, you hold the iPhone above a VW ad in a magazine or newspaper with a road printed on it. Following the curve of the road with the phone shows how some of the car’s safety features respond to real-world driving conditions. The app allows users to switch between modes. For example, in the Adaptive Lights mode, the headlights on your virtual VW will follow the curve of the road. In Lane Assist mode, the phone vibrates when your car gets too close to the edge of the virtual road. There’s also an Adaptive Cruise Control mode, which puts a second virtual car in front of your VW and keeps them an equal distance apart as you move across the page.
Happy ‘Red Nose Day’.