I’ve chosen touch screen digital displays as the topic of reference for today as it allows consumers to be a part of the experience rather than just an onlooker.
The first example of touch screen technology being implemented in everyday life is a very simple concept that allows consumers to scroll through advertisements as they are transported in a taxi in Shanghai:
http://trendplanner.com/2010/01/29/shanghai-touchscreen-taxi-advertising/
A slightly more functional implementation of touch screen technology has been used in ‘El Bait Shop’, a beer shop in Des Moines, Iowa, that helps consumers choose the beer that is most suited to their tastes:
http://www.fresk.co/the-beergenius
The following touch screen guide at DFW airport is helpful but could be even more so if it included reviews of restaurants, check-ins and comments, enhancing the customer experience:
http://11thscreen.com/2011/03/out-about-dfw-airport-touch-screen-terminal-assistant/
However, with the technology behind touch screens constantly improving, and with the invention of numerous ‘smart’ devices, touch screens are beginning to influence the way we live our lives:
http://www.digitalbuzzblog.com/video-the-future-of-digital-displays-presentation/
Or maybe technology’s set to get even more bizarre and life as well as advertising will become even more intriguing…
http://www.newscientist.com/special/projections-of-the-future
Happy Friday!!
Cathryn
