26 March 2011 - light and screens

Hi Everyone

The theme for this week is playing with ‘light and screens’.

Lexus projection mapping

I have been inspired by a lot of projection mapping this week and this is a car example that was money well spent

http://thehiddenpersuader-english.blogspot.com/2011/03/lexus-3d-projection.html

 

Adidas projection mapping

This is an amazing example by Adidas, they have really brought the brand into the show as opposed to just showing off ‘cool’ techniques.

http://www.youtube.com/watch?v=G9Ojx7o5EJE

Hot wheels 3D in Sydney

Another digital mapping example. Australia is apparently the lead when it comes to this and you can see why here…

http://www.digitalbuzzblog.com/hot-wheels-3d-projection-mapping-in-sydney/

3D iAd

Making your iPhone 3D, this is such a simple device, think it’s really clever!

http://www.youtube.com/watch?v=e4w4kiYKY7Y&feature=related

TV ad targeting

Click below to read the article on Media Week.

http://community.brandrepublic.com/blogs/planetblog/archive/2011/03/24/the-advent-of-tv-ad-targeting.aspx

Facial recognition for the iPad

Here is a ‘Magic Mirror’ augmented reality app. A fun idea but it could also be harnessed by brands for targeting female/male audiences, remembering users and delivering personalised content etc.

http://www.digitalbuzzblog.com/magic-mirror-augmented-reality-app-for-ipad-2/

Tweet mirror in a clothes store

This is really useful, sent photos of yourself in different outfits to your friends to help you decide which clothes to buy

Happy Friday

Nicola

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