18 March 2011 - iPads, iPods and everything in-between

Hi Everyone

It’s Friday again and this week I have some iPad, iPod, augmented reality and app ideas to share with you.

iPad vs Kindle vs e-readers

This is an interesting article, with some insightful graphs,  talking about how people use, purchase and enjoy content on iPads, Kindles and e-readers. With the launch of the iPad 2 I thought this was well worth the read.

http://www.brandrepublic.com/bulletin/brandrepublicnewsbulletin/article/1058880/how-uk-consumers-purchase-use-enjoy-content-ipads-kindles-e-readers/

iPad Apps for restaurants

I have seen a few iPads being used in-store and found it particularly useful when I was in an ‘All Saints’ store and could browse their selection on the iPad without having to dig through the rails. But here is an interesting idea for restaurants. Chicago Cut are using an iPad to give people in-depth information on the wine list and what you may want to eat with it. I think they could do a lot more with the visuals on the app as watching a guy talking is a little dull, but the idea appeals to the geek in me.

http://www.luxist.com/2011/03/02/new-ipad-wine-lists-help-wineries-get-creative/

Ralph Lauren iPad app

The app allows users to interact with world-class athletes on screen by tilting, rotating, flipping and tapping the iPad to manipulate different movements, environments and colours. It showcases the different items from the new RLX line and seems appropriate as the collection was created to answer the demand for high-performance outfitting.

http://www.luxist.com/2011/03/01/rlx-ralph-lauren-launches-first-ipad-app/

Speed date with SLK

Mercedes US have launched an interactive campaign utilising social media, you choose your own adventure type of interactive movie, where you are treated to a test drive by a fictitious Californian called Ksenia Lauren. Throughout the test drive, the story unfolds differently depending on the choices you make after being prompted at various points. You are also offered a chance to become her Facebook friend, you will then be updated as the campaign unfolds.

http://idcreativeintelligence.blogspot.com/2011/03/speed-date-with-new-slk.html

Fallen angels from Axe

I saw the iPhone app for the Axe angel campaign but didn’t think it was very engaging. However, follow the link below to see what they did at Victoria station which is much better.

Victoria station - http://www.youtube.com/watch?v=rFuUFeQIdpk

iPhone app if you haven’t seen it - http://www.appfreakblog.com/axe-excite-fallen-angels-

Nissan iAd

Love this iAd for the Nissan Juke! It’s a great demo as well, which is fun to watch even on its own. The iAd is informative but interactive as you choose your own adventure style experience while entering the “Mission: Donuts” challenge to win a Nissan Juke.

http://www.digitalbuzzblog.com/nissan-juke-iad-demo-experience/

Augmented reality Ford installations in shopping malls

Interactive but also educational

http://www.digitalbuzzblog.com/ford-c-max-augmented-reality-digital-billboards/?utm_source=feedburner&utm_medium=email&utm_campaign=Feed%3A+DigitalBuzzBlog+%28Digital+Buzz+Blog%29

Amazon launches a new campaign against the iPad

This is quite an American ad but it’s interesting to see the aggressive new campaign from Kindle. They are directly targeting iPad saying that you can’t read them in direct sunlight.

http://www.allnewsmac.com/2010/09/14/amazon-launches-kindle-vs-ipad-campaign/

VW virtual test drive

VW have introduced a new iPhone app that aims to demonstrate to prospective customers some of the company’s newer technologies. To use the app, you hold the iPhone above a VW ad in a magazine or newspaper with a road printed on it. Following the curve of the road with the phone shows how some of the car’s safety features respond to real-world driving conditions. The app allows users to switch between modes. For example, in the Adaptive Lights mode, the headlights on your virtual VW will follow the curve of the road. In Lane Assist mode, the phone vibrates when your car gets too close to the edge of the virtual road. There’s also an Adaptive Cruise Control mode, which puts a second virtual car in front of your VW and keeps them an equal distance apart as you move across the page.

Happy ‘Red Nose Day’.

Nicola

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